How to Use Market Research to Distinguish Yourself in a Saturated Market

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Caitlin Stewart, Marketing Associate at writes this compelling article on differentiating your business in a saturated market by using market research.

It is important to distinguish yourself from the competition so you can successfully make a name for your company. Researching how to do it is the first step to success.

The problem many companies face is the issue of having an over saturated market, meaning the amount inventory of a product has been maximized and consumer demand has lessened, either by too much production or too many competitors in the market. There are plenty of ways to get out of such a situation and distinguish oneself from others. But, in order to successfully prosper, companies need to use market research to discover which way would be most beneficial.

It is important to distinguish yourself from the competition so you can successfully make a name for your company. Researching how to do it is the first step to success.

Differentiate Your Business

Even if there are multiple competitors directly competing with your company, you can gain success through setting yourself apart. Discovering a way to change – through reinventing industry standards, changing the business model, or offering promotions that cannot be ignored – allows a creative way to make a niche in the market.

Smaller businesses need to work to differentiate themselves to ensure they can survive against industry leaders. Researching to find out what these large companies are doing, or not doing, can allow your company to take steps to create a difference between yourself and others, which can give customers a desire for you.

Read more here >>>

This article originally appeared at


About lemuelroem

I am a copywriter, blogger, content and social media strategist, and entrepreneur. I am actively engaged as marketing and communications consultant, and also a supply contract specialist. I am a licensed insurance consultant of MAPFRE. I got extensive hands-on sales and marketing experience. I have worked in several companies, including a multinational enterprise and Fortune Top Global 500 company as area branch manager. For this global technology leader, I was responsible for sales and marketing in the industrial and automotive aftermarket for bearings, sleeves, seals, tools, lubrication systems, condition monitoring devices, predictive maintenance and supply chain management software, and product supply contracts. I have managed multiple supply contracts in a diverse number of manufacturing companies, from fresh food processing and canning, beer brewery, concrete post casting and fishing to cement. I also had showroom experience selling global car brands such as Chrysler, Daewoo, Hyundai and Nissan. I help my clients achieve profitable marketing results. I studied B.S. in Business Administration in Negros Agro-Industrial College. I love ice cream, chocolate and pizza. A bit of brandy sometimes. I dabble in crossword puzzle, scrabble and music - classical, pop, jazz and opm. I start the day with a prayer and a cup of coffee.
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